How we do it...

Our Selling Equation:

If A Property is Well Prepared + Packaged + Perfectly Presented + Priced Appropriately + Maximum Exposure = it will sell for the highest price the market will bear.

What we do to sell your home

A thorough market analysis that includes twenty one sources of data:

Our intent is always to inform a potential client, to give them accurate information to make their own best decisions. Our recommended price isn’t offered to “win” the listing with an unrealistic price…even if the seller is disappointed in the number. It is simply our best educated and data-driven estimate of what the current market will bear. An honest, unbiased opinion of what the property will realistically sell for.

Complimentary staging evaluation for all clients, no matter the market or the price point

Realistic, practical recommendations to prepare the property to appeal to the highest number of interested buyers. Some of these improvements may be small and only cost the seller a bit of time, while others may be more substantial. We will never recommend any improvements that do not make financial or business sense for the client’s situation. In short – we work with a client’s particular needs to get the best outcome for their bottom line, not ours.

Professional Photography

Each shot is carefully chosen to present the property in its best possible light & to showcase its best features. We base the number of photographs on how many photos we need to convey the property, not how few can we get away with. We are cost conscious but not cost driven. We invest in professional photography because we see it as a marketing must. Our clients and the homes they love deserve nothing less.

Exposure

We craft the most compelling description of the home, edit the best photos and only then launch the property into the world. We syndicate the property to every real estate professional through the MLS and to to home seekers everywhere through consumer websites like Zillow, Realtor.com, Homes.com, Trulia & 100’s of other websites and portals where people go to search for homes.

Professionally printed brochures are made available to prospective buyers visiting the home.

We hand craft a website for each property where the photos aren’t limited in size or quantity, where the description can be as long as we need it to be and where we can add any additional information at will, as needed.

In short, we put all our marketing savvy into promoting the property to the widest audience, and doing it in a manner where it’ll stand out amidst a sea of competing homes. Where the initial response, the most important first impression will be the sort that compels an ideal buyer to see the home in person and to make a reasonable offer and not seek reasons for haggling on price or terms.

Details

We take care of all the pesky details of the transaction in a way that best suits our client’s circumstances. That means we communicate with you when and how YOU prefer. It means that if you want us to drive to a coffee shop with your inspection reports – we’ll do just that and likely enjoy a cup of coffee with you. Or if you want to get a text from us every Tuesday at precisely 11.22 – we’ll do just that. You are the client and we will work on YOUR terms.

Technology & Such…

Yes – we are tech savvy. We use our devices and software to benefit our clients. From online showing scheduling service to a well oiled transaction management system and everything in between, our technology helps us make sure that everything goes smoothly. But it is our people who take the needs and wishes of our clients to heart. Our people who advise, hug, negotiate, get their hands dirty, project manage, wipe tears, share smiles, help tape moving boxes and a million other things that make up our company DNA.

If this appeals to you, get in touch! We’d love to help you.